Influencer Marketing

Influencer Marketing can benefit Hospitality structures better than traditional marketing because they have a lot of relationships as followers and create leanings in the customer's minds in order to improve :

- visibility

- credibility

- fame of brand.

Influencer Marketing has a central goal in strategic communication.

Here, you can notice the example of the blogger Mélo l'Imparfaite who has more than 25 000 followers. Indeed, she made a post of the Marriott Champs Elysées Hotel's Brunch which guarantees it a great success in order to get more customers.